The Events of Camel Trophy

The Camel Trophy began in 1980 with a crossing of the Transamazonica highway, subsequent events have been called “the Olympics of 4×4”. They were all about adventure and exploration. Over the next eight years, the expeditions crossed Sumatra, Papua New Guinea, Zaire, Brazil, Borneo, Australia, Madagascar (the first north-south crossing) and Sulawesi before returning to the Amazon. These grueling tests of human endurance brought together teams from around the world in the hope of triumphing in some of the most treacherous off-road conditions imaginable. Team work and camaraderie were crucial. The competitive element came in a series of “Special Tasks,” such as winching and timed driving routes, in which the national teams competed against each other.In the 1990s, the Camel Trophy headed to Siberia and the USSR, followed by Tanzania, Burundi, Guyana, Argentina, Paraguay, Chile (the “Road to Hell” event), Belize, Mexico, Guatemala, El Salvador, Honduras (controversially serving 500 out-of-season lobster at a dinner), Kalimantan (a thousand miles and 18 rollovers to celebrate the first crossing of the island 100 years previously) and Mongolia. But the Camel Trophy didn’t just change venue. Over the years, the event evolved from a mud-plugging expedition to involve elements of adventure sport, such as kayaking, mountain biking and winter sports. Teams were selected by each competing nation in competitions held nationally, designed to test the athletic, engineering and driving prowess of potential candidates. For some events, a million people applied to take part! One person’s hell is another person’s heaven.
Although the events had an impact on the environment through which they traveled, there were ways in which the Camel Trophy benefited the local society or environment. In 1993, for example, the teams worked through the night to build an environmental monitoring station in the jungle so biologists could accurately study the flora and fauna of an area which had barely been explored previously. In all the events, the convoy’s progress reopened roads and tracks which had fallen into disuse and frequently rebuilt bridges and repaired sections of damaged tracks.
In 1998, the Camel Trophy returned to Argentina and Chile for the penultimate Tierra del Fuego event. The Freelander made its debut and was used to speed the competitors six thousand miles across the remote and snowy environment. Outdoor pursuits dominated the event. Shortly afterwards, Land Rover, a major sponsor, felt that the Camel Trophy was moving away from adventure and exploration and a news release indicated they would not sponsor future events. This ultimately lead to the cancellation of the 1999 event which was planned for Peru.
“We have enjoyed a unique relationship with the Camel Trophy event over almost two decades and it has played a major role in sustaining the image of Land Rover as the manufacturer of the best 4×4’s in the world. However, with the changing character of the event it will no longer provide us with an active demonstration of Land Rover’s brand essence – limitless capability. We wish Camel Trophy every success with their new format. As for Land Rover, future activities will concentrate on our customer base with the emphasis very much on rugged off-road adventure.” Martin Runnacles, Rover Group Marketing Director
In 2000, the Camel Trophy returned with a new style of event. It developed the spirit of the Tierra del Fuego but the 32 competitors explored Tonga and Samoa in RHIB powerboats. Although the event was successful as a sporting activity, it failed to give the sponsors the exposure they desired. In the future they would concentrate on fashion, not performance. It was to be the last Camel Trophy.(vb-01/wkipedia)

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